A little background on social ist campaigning in the new era:

 

http://www.theatlantic.com/technology/print/2012/11/when-the-nerds-...

 

When the Nerds Go Marching In

By Alexis C. Madrigal

How a dream team of engineers from Facebook, Twitter, and Google built the software that drove Barack Obama's re-election

 

“The Goal Was Not To Build A Product. The Goal Was To Re-elect The President.”

 

http://afflictor.com/2012/11/18/the-goal-was-not-to-build-a-product...

 

There’s one other interesting component to the campaign’s structure. And that’s the presence of two big tech vendors interfacing with the various teams — Blue State Digital and NGP Van. The most obvious is the firm that Rospars, Jascha Franklin-Hodge, and Clay Johnson co-founded, Blue State Digital. They’re the preeminent progressive digital agency, and a decent chunk — maybe 30 percent — of their business comes from providing technology to campaigns. Of course, BSD’s biggest client was the Obama campaign and has been for some time. BSD and Obama for America were and are so deeply enmeshed, it would be difficult to say where one ended and the other began. After all, both Goff and Rospars, the company’s principals, were paid staffers of the Obama campaign. And yet between 2008 and 2012, BSD was purchased by WPP, one of the largest ad agencies in the world.

One other thing to know about Rospars, specifically: ‘He’s the Karl Rove of the Internet,’ someone who knows him very well told me. What Rove was to direct mail — the undisputed king of the medium — Rospars is to email. He and Goff are the brains behind Obama’s unprecedented online fundraising efforts. They know what they were doing and had proven that time and again.”

 

Inside Obama’s HQ

 

http://www.ft.com/intl/cms/s/2/0df7cc4a-fd35-11e1-a4f2-00144feabdc0...

 

In the most tech-savvy campaign yet, the ‘big data’ push to keep the President in power uses technology to micro-target voters like never before.

 

Once assembled they will live on:

 

http://www.huffingtonpost.com/2013/01/18/organizing-for-action-obam...

 

Organizing For Action: Obama Campaign Re-launches As Issue-Based Nonprofit.

 

How it performed:

 

http://tools.bluestatedigital.com/clients/case-study/obama-for-america

 

OBAMA for America turning digital actions into real world results. 

 

How it all works:

 

Blue State digital

 

http://tools.bluestatedigital.com/pages/what-the-tools-do

 

The bsd tools are a suite of digital applications that form the most effective platform for organizing, engaging, and activating online

 

http://tools.bluestatedigital.com/features/reporting-analytics

 

NGP Van

 

http://www.ngpvan.com/

 

All YOUR CAMPAIGN TECHNOLOGY. INTEGRATED.

 

Why does this matter? Australia:

 

http://twitter.com/NGPVAN/status/293026118733291521

 

What Labor Can Learn From Obama In 2013

 

http://newmatilda.com/2013/01/23/what-labor-can-learn-obama-2013

 

Political campaigning federal election 2013

Labor might be starting the election year on the back foot but defeat is not a foregone conclusion. Alex White worked on Obama's 2012 campaign and reckons the ALP can win in 2013 if it campaigns hard on the ground

 

Blue State Digital in Australia:

 

http://www.bureaupublica.com.au/bsd-tools/?gclid=CPPIgaG9-7QCFcQkpg...

 

Bureau Publica offers trusted strategic advice on building tailored campaign platforms using world leading outreach tools to effectively shape the way communities, stakeholders and government think about your issue.

 

Our Clients:

 

http://www.bureaupublica.com.au/our-clients/

 

We work closely with not-for-profit, political, corporate, government and union sector clients to deliver solutions that connect and engage.

 

NGP VAN in Australia:

 

http://www.crunchbase.com/company/ngp-van

 

NGP VAN is the leading technology provider to Democratic and progressive campaigns and organizations, offering clients an integrated platform of the best fundraising, compliance, field, organizing, new media, and social networking products.

 

NGP VAN  Tools

 

http://neworganizing.com/toolbox/

 

http://neworganizing.com/toolbox/van/

 

http://youtu.be/M2DAl4Bk5Gk   around 5 sessions.

 

Some of the Australian players:

 

Makebelive Group

 

http://www.makebelieve.me/our-team/

 

Over three years at Make Believe, he has led creative for multi-million dollar fundraising projects (such as Oaktree’s Live Below The Line), ground-breaking political campaigns (such as Adam Bandt’s campaign to be MP for Melbourne) and dozens of rapid response advertising projects for organisations including GetUp, 38Degrees, AllOut.org, WWF and Amnesty International Australia.

 

Campaign Action and Wellstone Action

 

http://campaignaction.org.au/wellstone-action

 

http://campaignaction.org.au/

 

Campaign Action is partnered with the training institute Wellstone Action, the premier progressive training organisation in the US. Founded in 2003 to honor the legacy of the late progressive Senator Paul Wellstone and wife Sheila, Wellstone Action has trained over 38,000 individuals, partnered with over 250 progressive community organisations and unions. Over 400 Wellstone alumni have been successfully elected to political office.

 

Centre for Australian Progress 

 http://australianprogress.org.au/who/

 

WE ARE A NEW COLLABORATIVE EFFORT DEVISED BY DOZENS OF AUSTRALIA’S SOCIAL LEADERS AND ORGANISATIONS

 

http://australianprogress.org.au/blog/lessons-from-fwd-how-the-amer...

 

LESSONS FROM FWD: WAR ROOMS IN THE U.S.

In late November 2012 Centre for Australian Progress hosted Nicole Aro, Digital Director of the AFL-CIO (the American equivalent of the ACTU, with 12 million members), for FWD2012, Australia’s first conference on digital campaigning

 

http://australianprogress.org.au/blog/shaping-a-bright-future/

 

SHAPING A BRIGHT FUTURE FOR AUSTRALIA

BY NICK MORAITIS

Posted on 21/01/2013

 

Last February, I convened a meeting in Sydney of around thirty leading Australian non-profit change-makers – health campaigners, conservationists, unionists, social entrepreneurs and leadership experts.

 

Not only were these individuals driving some of Australia’s largest and most effective advocacy campaigns, many were also internal change agents driving much needed reform and innovation within the non-profit space.

 

http://australianprogress.org.au/who/

 

Fresh from the USA O'BAMA Campaign.

http://australianprogress.org.au/blog/lessons-from-fwd-how-the-amer...

In late November 2012 Centre for Australian Progress hosted Nicole Aro, Digital Director of the AFL-CIO (the American equivalent of the ACTU, with 12 million members), for FWD2012, Australia’s first conference on digital campaigning.

As the Australian Federal Election approaches us there is much that Australian civil society can learn from the AFL-CIO’s Digital War Room. Collaboration and ‘war room’ office spaces offer the social sector an opportunity to elevate important issues onto the national agenda during the election cycle.

For a start, it’s a poignant reminder of the power of collaboration between the union movement and the broader social sector. The union movement can, at times, struggle to nurture a culture of innovation – the Digital War Room responded to this by importing in innovative online campaigners from the social sector.

The social sector, meanwhile, often struggles to coordinate campaign efforts or share lessons and best practice – the Digital War Room responded to this by leveraging the union movement’s long history of coalition campaigning to provide the social sector with a neutral space to collaborate.

In the two months leading up to the Australian Federal Election the Centre for Australian Progress will be hosting “Election Scramble”. The Election Scramble will bring together campaigners from across the social sector in shared ‘war rooms’ in Brisbane, Sydney, and Melbourne.

The war rooms will give campaigners from diverse organisations and issues space to find common cause, develop new rapid response campaigns, and execute existing campaigns at a higher level.

The war rooms will provide the social sector with shared campaign infrastructure, including experienced campaign mentors and training, physical space for volunteers and campaign staff, and opportunities to pool resources for greater impact.

To discuss how your organisation can get involved in the Election Scramble.

 

An example of the Information AYCC propoganda provided via facebook to sway the opinions of those social media connected and automatically enrolled youth, this while the backbone of the Nation are sweating their guts out keeping it going.

http://www.democracynow.org/2013/1/9/australia_on_fire_record_shatt...

 

Eyes wide open now!!  Australia is no longer a democracy but a Nation divided by Socialist, S.I, Fabian, Progressives, U.N, Globalists all trying to rule 100% of the people even when the vote rarely reaches 50%.